CONTENT STRATEGY

Tell your brand story with authentic messaging at every customer touch-point.

Why we are different

You want your potential customers to understand what you stand for, how you deliver your brand truth, and how you can improve their lives. Our approach to content strategy is rooted in interrogating what information your audience needs and what your brand wants them to understand. This tells us how your messaging can best be shaped, displayed, delivered, and formatted to tell your story in the most genuine way possible

Our Results-Driven Content Services

Content Audit

An efficient strategic approach should utilize, repurpose, or rewrite any existing content a brand has already created. In order to make this happen, a carefully organized inventory of brand assets needs to be compiled. This includes gathering any videos, written work, images, and other properties to understand what a brand has to begin with.

i

Briefing and Execution

Bringing your strategy to life requires some heavy lifting, and this is where our expertise in well-structured briefing comes in handy. We reduce the headache of the constant back-and-forth with writers, video editors, and other content producers. We are your project managers, digital producers, and all-around awesome folk who want to get your plan off the ground efficiently in the most stress-free way possible.

z

Voice and Tone Guide

Have you ever heard the term “look and feel” used when referring to a brand? The reason most well-known organizations are so recognizable is that their customer experience is always consistent, and this includes (often literally) how an organization looks, and the emotions they make their customers feel when interacting with them. To best deliver a consistent content experience, designing a voice and tone guide is a common, clever tactic brands of all shapes and sizes use to ensure that their communications resonate with their audience.

Analysis

Once we have a better understanding of your customers’ journey and the current state of your content, we take a step back. What’s gaps are missing within your current content architecture? How can your messaging be better structured to meet the needs of your audience? By integrating these puzzle pieces together, we can formulate a path forward.

Customer Journey Mapping

How do you know what content to create without first understanding what your audience needs? By mapping out the journey your potential customers take, we come to comprehend the touch-points they experience along the way. By putting ourselves in the shoes of your audience, we uncover the questions they are asking, what they need along the way, and strategically integrate your brand’s messaging at every benchmark.

Content Workflow Management

Within any business, there are often several stakeholders that produce, approve, or alter content. In order to keep your messaging, tone, and style consistent, a plan must be put in place to account for your each stakeholder’s need to touch content along the journey, from creation to publication. We partner with you to design a content management system that streamlines this workflow, clarifies communication, and makes your job easier.

POPULAR CONTENT REQUESTS WE RECEIVE

Project-Based

Revised Content Strategy ahead of a website redesign

Brand messaging framework development

Customer journey mapping

Integrated user and marketing research

Editing, rewriting, revising

Voice and tone development

Ongoing Needs

Content workflow management

Rolling auditing

Content performance analytics and reporting

Let’s Start Something new
Say Hello!