CONTENT MARKETING

Building trust with your audience is only the first step of the journey. Keeping them engaged with your brand is where the magic takes place.

Why we are different

How can your business share their expertise with your audience in a way that draws them in and keeps them engaged? How can you transform your content assets into a unified revenue-producing powerhouse? A content marketing plan not only helps you uncover what your audience wants to know, but how and whereto find them.

OUR CONTENT MARKETING PILLARS

Channel Strategy

Exposing what your audience wants to know, what your brand wants to say, and the area of overlap in between is only one piece of the puzzle. Integrating your various channel communications into a united strategy not only brings your content touch-points to life across platforms and mediums, but is designed to meet your target audience exactly where they are, with the right message, in a way that they understand.  

Conversion Optimization

The journey does not end once we’ve unearthed how to get the right content to the right audience at the right time. Rather, setting goals for each content touch-point is a critical step in building a relationship with your audience. What do you want to learn about your audience with each content interaction? Which goals do you want your targets to achieve? From email captures to placing cookies, we ensure that there is a purpose behind every step in your brand’s content journey.

Customer Journey Mapping

How do you know what content to create without first understanding what your audience needs? By mapping out the journey your potential customers take, we come to comprehend the touch-points they experience along the way. By putting ourselves in the shoes of your audience, we uncover the questions they are asking, what they need along the way, and strategically integrate your brand’s messaging at every benchmark.

Editorial Calendar Development

To bring your channel strategy to life, every platform your planned content will live on needs an editorial calendar to make it happen. From planning and tracking your array of communications on social media, website articles, or email marketing, a calendar will help to keep your brand’s messaging consistent and on track.

POPULAR CONTENT MARKETING WE RECEIVE

Project-Based

Channel strategy & synergy

Goal setting

Conversion optimization

Ongoing Needs

Workflow management

Editorial calendar

Content marketing anayltics

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