CONTENT STRATEGY
Tell your brand story with authentic messaging at every customer touch-point.
Why we are different
You want your potential customers to understand what you stand for, how you deliver your brand truth, and how you can improve their lives. Our approach to content strategy is rooted in interrogating what information your audience needs and what your brand wants them to understand. This tells us how your messaging can best be shaped, displayed, delivered, and formatted to tell your story in the most genuine way possible.
Our Results-Driven Content Services
Content Audit
An efficient strategic approach should utilize, repurpose, or rewrite any existing content a brand has already created. In order to make this happen, a carefully organized inventory of brand assets needs to be compiled. This includes gathering any videos, written work, images, and other properties to understand what a brand has to begin with.
Briefing and Execution
Bringing your strategy to life requires some heavy lifting, and this is where our expertise in well-structured briefing comes in handy. We reduce the headache of the constant back-and-forth with writers, video editors, and other content producers. We are your project managers, digital producers, and all-around awesome folk who want to get your plan off the ground efficiently in the most stress-free way possible.
Voice and Tone Guide
Have you ever heard the term “look and feel” used when referring to a brand? The reason most well-known organizations are so recognizable is that their customer experience is always consistent, and this includes (often literally) how an organization looks, and the emotions they make their customers feel when interacting with them. To best deliver a consistent content experience, designing a voice and tone guide is
Analysis
Once we have a better understanding of your customers’ journey and the current state of your content, we take a step back. What’s gaps are missing within your current content architecture? How can your messaging be better structured to meet the needs of your audience? By integrating these puzzle pieces together, we can formulate a path forward.
Customer Journey Mapping
How do you know what content to create without first understanding what your audience needs? By mapping out the journey your potential customers take, we come to comprehend the touch-points they experience along the way. By putting ourselves in the shoes of your audience, we uncover the questions they are asking, what they need along the way, and strategically integrate your brand’s messaging at every benchmark.
Content Workflow Management
Within any business, there are often several stakeholders that produce, approve, or alter content. In order to keep your messaging, tone, and style consistent, a plan must be put in place to account for your each stakeholder’s need to touch content along the journey, from creation to publication. We partner with you to design a content management system that streamlines this workflow, clarifies communication, and makes your job easier.
POPULAR CONTENT REQUESTS WE RECEIVE
Project-Based
Revised Content Strategy ahead of a website redesign
Brand messaging framework development
Customer journey mapping
Integrated user and marketing research
Editing, rewriting, revising
Voice and tone development
Ongoing Needs
Content workflow management
Rolling auditing
Content performance analytics and reporting
